CREATIVE DIRECTION
A vision-driven approach to creative projects, with experience in planning and conducting professional photoshoots, developing cohesive branding strategies, and overseeing the execution of compelling visual content. My skills extend from conceptualising ideas to ensuring every detail aligns with the brand’s aesthetic and identity. Whether it’s directing a photoshoot, curating visuals, or shaping the overall creative direction of a project, I combine strategic planning with artistic insight to deliver impactful and polished results that resonate with audiences
photoshoots
Over the course of a year and a half, I conducted monthly photoshoots for a Sydney based fashion label, where I managed every stage of the process—from initial concept development to final post-production. My role included producing and planning each shoot, styling visuals to align with brand identity, and overseeing the creative direction to ensure cohesive and impactful results. 
branding
Branding is the heart of any successful business—it’s more than just a logo or a name; it’s the identity that defines how your audience connects with you. A strong brand builds trust, sets you apart from competitors, and creates lasting emotional connections with customers. In today’s oversaturated marketplace, your brand isn’t just what you sell—it’s the story you tell.Branding mockup: 'Lips Of Nectar', is an Australian-made organic cosmetics line dedicated to blending beauty with sustainability. Crafted with premium organic ingredients, our products are cruelty-free, vegan, and eco-conscious, ensuring no animal testing or animal-derived components. Experience nature's finest with skincare designed to nurture and protect, all while supporting a greener planet.
